Oklahoma's leading market research firm and the ONLY firm in the state with in-house data collection and recruitment. Just solid research. Everytime.
The ShapardResearch Difference
What does your target market really want? Ask them… Focus group research can be an effective tool for manufacturers, service providers, political parties, advertising agencies, attorneys and nonprofit organizations.
In-house Data Collection
We do not outsource any portion of the market research process. While other pollsters contract out their phoning to call centers in another state , every ShapardResearch survey is carried out from our own call center in OKC.
Using touch-screen polling, ShapardResearch takes your poll directly to its market. Known as Intercept research, this approach is unique in its ability to capture the opinions of hard-to-reach audiences.
We use the most cutting-edge survey tools and methods to help our clients reach their goals. The latest isn’t always the greatest, however. Sometimes, for example, there’s nothing like a good, old-fashioned mail survey.
The internet is a great data collection model, but can be misused by researchers because of a lack of other abilities or resources. We use them when its appropriate and cost effective.
Research by observation, but perfected. Everyone of our shoppers are handpicked, trained and supervised by us; no poorly-trained independent contractor found through want-ads.
Understanding the values and predispositions of the people who will decide your case is crucial during every phase of a trial. But it doesn’t have to expense either. Why are our mock trials better: Recruitment.
Most research firms are ill-equipped to perform advertising research, because brand linkage and ad recall, the two most important, cannot be measured in a focus group. We have just the solution.