Here’s why Oklahoma City is perfect for market research.

Geographically or demographically, you can’t be more middle America than Oklahoma City or the state of Oklahoma in key personal, lifestyle and retail statistics. Typically, market researchers need to test their products or services among a demographically balanced group or a group at or toward the top of the bell curve. Here’s how Oklahoma ranks in the “middle” among the nation:

  • 27th of 50: Average household size
  • 28th of 50: Personal income
  • 29th of 50: Pct. of households that are married-couple families
  • 21st of 50: Pct. of households with 1+ people 65+
  • 27th of 50: Pct. of HHs with 1+ people 18 or younger
  • 33rd of 50: Total tax burden per capita
  • 36th of 50: Pct. with a high school diploma+

From a retail perspective, Oklahoma is middle America as well:

  • 27th of 50: Number of shopping malls
  • 28th of 50: Estimated sales of shopping malls
  • 23rd of 50: Estimated sales of shopping malls per capita
  • 28th of 50: Number of restaurants per capita
  • 23rd of 50: Number of retail Rx drug stores per capita

For many consumer product companies, Wal-Mart is a key retailer and Oklahoma scores well with Wal-Mart, which has its headquarters just across the stateline in northwest Arkansas:

  • 5th in number of Wal-Mart Super Centers per capita
  • 5th in number of Wal-Mart Discount Stores (traditional store without grocery) per capita

Needing to find and test for potential new markets? Oklahoma City is also booming:

  • Top 10 for Best Big Cities for Jobs
  • Ranked No. 1 for Highest Annual Earnings Growth Rate
  • Ranked No. 3 for Small Business
  • Top 5 for Personal Income Gains
  • Ranked No. 3 in the nation in percentage increase in retail jobs
  • Ranked No. 7 in the nation for private-job growth between 2010 and 2011

ShapardResearch is the state’s premier market research with the largest fieldwork staff in the state. Call or email us when you’re ready to start your next research project in Oklahoma: (405) 607-4664.

For additional information about the Oklahoma City boom, click here for the Alliance for Economic Development of Oklahoma City