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About Us.

Our greatest strength is who we are.

Shapard.com / About Us

ShapardResearch defines itself not only by what we do, but by how well we do it.

In the field of market research, ShapardResearch specializes, first and foremost, in data collection by using our own call center. In doing so, we are able to control the entire research process from start to finish, reduce errors and bias better than other firms, and produce a more reliable data sample. Unlike many of our competitors, we do not outsource any of our data collection. Every interviewer is chosen, trained and supervised by us. And we monitor every step of the research project to ensure that our high standards of accuracy and professionalism are maintained throughout. This high standard of data collection also extends to focus groups, intercept studies, mail surveys, as well as web-based research.

Because we take a personal view of each project, our clients can be confident that our research is more than just a ‘three ring binder’ on presentation day. They can be confident that what our staff has assembled in that ‘three ring binder’ is the culmination of closely watched and gathered information. Information can be vital to the growth and future decisions of clients. Our staff takes what we do very seriously. At ShapardResearch we know that it is important that we do our job right; that is why we do it and we are involved in every element of it and leave nothing to a third party.

Meet the Team

Offering many research tools at our disposal to derive the best results for our clients requires employing the best research tool operators! ShapardResearch’s team provides ultimate flexibility because a full-service operation involves full-service personnel. ShapardResearch employees are cross-trained so that when clients call anyone can answer their questions. ShapardResearch works within a very functional and cohesive culture that acts as a unit instead of a series of departments.

This allows us to act fast and full-fledged. Beyond this core culture, however, ShapardResearch’s team provides years of research and individual specialty in ways that compliment each other to get the best results for our clients. We have a passion for giving the public a voice and allowing clients to lend an ear to such valuable customer insight.

Bill Shapard Jr., PRC

Founder and CEO

Bill holds a Bachelor of Business Administration in Marketing from the University of Mississippi and is certified as a PRC, a professional researcher at the expert level by the Market Research Association (MRA). Bill is also an active member of the American Association of Public Opinion Research (AAPOR).

Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations and is an active member of the Oklahoma City Rotary Club.

Veda Shapard

Chief Financial Officer

Veda manages the day to day office operations at ShapardResearch and coordinates all data collection activities, from the call center to mystery shops.

With 25 years of experience as a commercial real estate broker and ten years in customer service, she brings a hands-on approach to everything she does.  In addition, Veda spent many years working with non-profits and art associations in the Oklahoma City community.

Keith Gaddie, PhD

Vice President of Research

Keith Gaddie received his Bachelor of Science Degree in Political Science from the Florida State University in 1987. He earned his M.A. (1989) and Ph.D. (1993) in Political Science from the University of Georgia. Keith is the author or co-author of eight books, including three volumes of the Almanac of Oklahoma Politics (with Gary Copeland and Craig Williams), and also of several scholarly studies and papers, including a recent study of the problems of congressional continuity of government proposals for the Cato Institute.

Bill Shapard Sr.

Chief Operating Officer

Heading up the HR department and operations, Bill is the senior member of the ShapardResearch team. After 35 years in the restaurant business, Bill Sr., semi-retired, completed the family circle by coming to work with his son.

Bill Sr. is the co-owner and operator of an independent restaurant chain that at one time operated in five states and employed as many as 600 employees. As a member of the Oklahoma Restaurant Board of Directors for 25 years, Bill has also served as their Chairman in 2002, as well being on numerous board committees.

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