Gaining An Edge: ShapardResearch Competitive Market Analysis

Doing market research surveys with prospects is a different type of research from other customer surveys. While not yet your customers, prospects can represent an opportunity for growth and your company's future.

ShapardResearch can develop a competitor satisfaction survey that can tell you how your competitors are doing with their customers. These customers who are your prospects can in turn become your customers. Armed with this competitor satisfaction research, you will better understand your prospects' perceptions, awareness, wants and needs.

The knowledge gained can be invaluable in formulating your long-term plans and goals. In addition to competitor satisfaction research, one of the most common marketing research surveys conducted with prospects is market segmentation research, which divides target segments into homogeneous groups for developing products, sales strategies, marketing and communications.