“Oklahoma City is less than 1 standard deviation from the mean on every single variable. It is exactly the mean for the poverty rate, and almost exactly the mean for… read more →
ShapardResearch CEO Bill Shapard talks with Fred Morgan, CEO of the State Chamber of Oklahoma, about market research, public opinion polling, and doing business in the state of Oklahoma.
“It’s been a fantastic relationship between our firm and the ShapardResearch firm. It’s really helped us in our case preparation how laypeople view our case.”
Geographically or demographically, you can’t be more middle America than Oklahoma City or the state of Oklahoma in key personal, lifestyle and retail statistics. Typically, market researchers need to test… read more →