Why is Oklahoma City is the BEST place to conduct market research.

Written by
Bill Shapard
June 18, 2016

"Oklahoma City is less than 1 standard deviation from the mean on every single variable. It is exactly the mean for the poverty rate, and almost exactly the mean for educational attainment. It’s biggest oddity is housing costs compared to income, which are a bit high, and the percent of households with a car, which is also just a teentsy bit high. Other than that? If you’re looking for “Normal America” then look to Oklahoma City."

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