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The Shapard Research Blog
Notes From the Field
Online Panels
Focus Groups
April 1, 2021
ShapardResearch is now paying market research participants in cryptocurrency
Sign up to participate in market research and get paid quicker and more securely in cryptocurrency
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Featured
Focus Groups
November 2, 2016
ShapardResearch's qualitative research now offers FocusVision
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Featured
Focus Groups
June 18, 2016
Why is Oklahoma City is the BEST place to conduct market research.
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Data Collection
September 12, 2015
Online surveying is cool! But the telephone is not dead.
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Featured
June 4, 2015
The Oklahoma State Chamber's Business Roundtable with guest Bill Shapard, CEO of ShapardResearch
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Featured
October 6, 2014
ShapardResearch's SoonerPoll rated best pollster in Oklahoma; Top 10 percent best pollsters in America
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Featured
March 11, 2014
Parents want children to go to college, but most aren’t saving for it
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Featured
Intercept Research
August 14, 2013
Good intercept research. It's harder than it looks.
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Featured
Mystery Shops
August 12, 2013
ShapardResearch's mystery shopping identifies compliance vulnerabilities for financial institutions
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Featured
July 30, 2013
Nationally, only 3 of 10 employees are engaged at work, are yours?
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Featured
Data Collection
July 12, 2013
HERE! Campaign kicks off for Oklahoma City Public Schools
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Featured
May 21, 2013
How you can help in the wake of the Oklahoma tornado
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Pre-Trial Research
April 9, 2013
Glendall Nix, Nix Law Group, talks about using ShapardResearch for pretrial research
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Featured
January 21, 2013
Here's why Oklahoma City is perfect for market research.
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Featured
December 22, 2012
It's Christmas time at ShapardResearch
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Featured
Pre-Trial Research
November 27, 2012
Worth a thousand words: testing visual aids in pretrial research
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Featured
Focus Groups
September 13, 2012
Questions you should ask when selecting a qualitative research firm
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Featured
Mystery Shops
August 31, 2012
A collection of don'ts gathered along the way
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Featured
Pre-Trial Research
August 18, 2012
Trial lawyers as storytellers, but what story?
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Featured
Focus Groups
August 16, 2012
Getting the recruitment screener right
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Featured
Mystery Shops
July 30, 2012
ShapardResearch goes green with CNG fleet
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Featured
Mystery Shops
July 28, 2012
What's it take to be a mystery shopper? Apparently, very little.
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Featured
Pre-Trial Research
July 22, 2012
Discovering the things jurors might latch onto, before trial
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Featured
Focus Groups
May 8, 2012
ShapardResearch partners to offer Hispanic focused research
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Featured
May 4, 2012
M3: Marketing Minds Meet, 2012
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Featured
Mail Surveys
March 16, 2012
Bringing the mail survey into the 21st Century
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Featured
Data Collection
March 8, 2012
Tulsa: Open for Business
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Featured
March 1, 2012
Harnessing the power of 'word of mouth'
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Featured
September 21, 2011
Three secrets to make your Customer Loyalty initiatives successful
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Featured
September 5, 2011
The Good the Bad and the CLM
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Featured
May 25, 2011
Selecting a Firm: A Top Ten List
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Featured
May 25, 2011
Research in the 21st Century
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Featured
May 25, 2011
Do Your Research
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Featured
September 9, 2010
Shapard Research Honored for Second Consecutive year at Metro 50
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Mystery Shops
January 1, 1970
Getting paid to tell lies. Nice!
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Featured
January 1, 1970
CLM: Six interconnected measures. Which ones are you missing?
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Online Panels
January 1, 1970
Five things everyone needs to know about online panels
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January 1, 1970
Bad word of mouth gets worse in the retelling
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January 1, 1970
What comes before branding? Research.
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January 1, 1970
Reducing the hindsight bias in pretrial research
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Mystery Shops
January 1, 1970
Call center mystery shopping
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Pre-Trial Research
January 1, 1970
Asking questions you already know the answer to, starts where?
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January 1, 1970
You're sitting on an overload of data. Use it to reduce customer churn.
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January 1, 1970
A 3-Step 'good data' strategy to increase customer retention
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January 1, 1970
Is your corporate culture 'customer-centric?'
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January 1, 1970
Linking Customer Experience Metrics to Compensation
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Featured
January 1, 1970
How well do your employees know your customers?
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Featured
January 1, 1970
What are best practices for website usability testing?
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