The Shapard Research Blog

Notes From the Field

November 2, 2016

ShapardResearch's qualitative research now offers FocusVision

Why is Oklahoma City is the BEST place to conduct market research.

September 12, 2015

Online surveying is cool! But the telephone is not dead.

The Oklahoma State Chamber's Business Roundtable with guest Bill Shapard, CEO of ShapardResearch

October 6, 2014

ShapardResearch's SoonerPoll rated best pollster in Oklahoma; Top 10 percent best pollsters in America

Parents want children to go to college, but most aren’t saving for it

August 14, 2013

Good intercept research. It's harder than it looks.

August 12, 2013

ShapardResearch's mystery shopping identifies compliance vulnerabilities for financial institutions

Nationally, only 3 of 10 employees are engaged at work, are yours?

HERE! Campaign kicks off for Oklahoma City Public Schools

How you can help in the wake of the Oklahoma tornado

Glendall Nix, Nix Law Group, talks about using ShapardResearch for pretrial research

January 21, 2013

Here's why Oklahoma City is perfect for market research.

December 22, 2012

It's Christmas time at ShapardResearch

November 27, 2012

Worth a thousand words: testing visual aids in pretrial research

September 13, 2012

Questions you should ask when selecting a qualitative research firm

August 31, 2012

A collection of don'ts gathered along the way

August 18, 2012

Trial lawyers as storytellers, but what story?

August 16, 2012

Getting the recruitment screener right

ShapardResearch goes green with CNG fleet

What's it take to be a mystery shopper? Apparently, very little.

Discovering the things jurors might latch onto, before trial

ShapardResearch partners to offer Hispanic focused research

M3: Marketing Minds Meet, 2012

Bringing the mail survey into the 21st Century

Tulsa: Open for Business

Harnessing the power of 'word of mouth'

September 21, 2011

Three secrets to make your Customer Loyalty initiatives successful

September 5, 2011

The Good the Bad and the CLM

Selecting a Firm: A Top Ten List

Research in the 21st Century

Do Your Research

September 9, 2010

Shapard Research Honored for Second Consecutive year at Metro 50

January 1, 1970

Join our panel! NOT!

January 1, 1970

Getting paid to tell lies. Nice!

January 1, 1970

CLM: Six interconnected measures. Which ones are you missing?

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January 1, 1970

Bad word of mouth gets worse in the retelling

January 1, 1970

Five things everyone needs to know about online panels

January 1, 1970

Call center mystery shopping

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January 1, 1970

Reducing the hindsight bias in pretrial research

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January 1, 1970

What comes before branding? Research.

January 1, 1970

Asking questions you already know the answer to, starts where?

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January 1, 1970

A 3-Step 'good data' strategy to increase customer retention

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January 1, 1970

You're sitting on an overload of data. Use it to reduce customer churn.

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January 1, 1970

Is your corporate culture 'customer-centric?'

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January 1, 1970

Linking Customer Experience Metrics to Compensation

January 1, 1970

What are best practices for website usability testing?

January 1, 1970

How well do your employees know your customers?

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