Now that the pandemic has waned, in-person focus groups are back!

The COVID-19 pandemic has significantly impacted the way businesses operate, including how they conduct market research. One of the most...

Jury Focus Groups: What Type of Cases can Benefit from them

The use of jury focus groups has become a popular tool for trial attorneys to use in the pre-trial preparation process. Jury focus groups...

Even Winston Churchill Conducted His Own Focus Groups (or at least he did in the movies!)

Historically, no one knows if leaders like Winston Churchill conducted focus groups with citizens or voters, but we do know that leaders...

Here's one way NOT to Conduct Customer Feedback

The picture says it all: What are survey responses worth when the employees have applied pressure or offered an incentive for customers...

ShapardResearch is now paying market research participants in cryptocurrency

Sign up to participate in market research and get paid quicker and more securely in cryptocurrency

ShapardResearch's qualitative research now offers FocusVision

Why is Oklahoma City is the BEST place to conduct market research.

Online surveying is cool! But the telephone is not dead.

The Oklahoma State Chamber's Business Roundtable with guest Bill Shapard, CEO of ShapardResearch

ShapardResearch's SoonerPoll rated best pollster in Oklahoma; Top 10 percent best pollsters in America

Parents want children to go to college, but most aren’t saving for it

Good intercept research. It's harder than it looks.

ShapardResearch's mystery shopping identifies compliance vulnerabilities for financial institutions

Nationally, only 3 of 10 employees are engaged at work, are yours?

HERE! Campaign kicks off for Oklahoma City Public Schools

How you can help in the wake of the Oklahoma tornado

Glendall Nix, Nix Law Group, talks about using ShapardResearch for pretrial research

Here's why Oklahoma City is perfect for market research.

It's Christmas time at ShapardResearch

Worth a thousand words: testing visual aids in pretrial research

Questions you should ask when selecting a qualitative research firm

A collection of don'ts gathered along the way

Trial lawyers as storytellers, but what story?

Getting the recruitment screener right

ShapardResearch goes green with CNG fleet

What's it take to be a mystery shopper? Apparently, very little.

Discovering the things jurors might latch onto, before trial

ShapardResearch partners to offer Hispanic focused research

M3: Marketing Minds Meet, 2012

Bringing the mail survey into the 21st Century

Besides going door-to-door with a clipboard and pen, the mail survey is perhaps the oldest method of survey work.

Tulsa: Open for Business

Harnessing the power of 'word of mouth'

Three secrets to make your Customer Loyalty initiatives successful

The Good the Bad and the CLM

Selecting a Firm: A Top Ten List

Research in the 21st Century

Do Your Research

Shapard Research Honored for Second Consecutive year at Metro 50

CLM: Six interconnected measures. Which ones are you missing?

Five things everyone needs to know about online panels

Bad word of mouth gets worse in the retelling

What comes before branding? Research.

Reducing the hindsight bias in pretrial research

Call center mystery shopping

Asking questions you already know the answer to, starts where?

You're sitting on an overload of data. Use it to reduce customer churn.

A 3-Step 'good data' strategy to increase customer retention

Is your corporate culture 'customer-centric?'

Linking Customer Experience Metrics to Compensation

How well do your employees know your customers?

What are best practices for website usability testing?