Welcome to Shapard Research

Oklahoma's Leading Market Research Firm

Oklahoma's leading market research firm and the only firm in the state with in-house data collection and recruitment. Just solid research. Every time.


If you're searching for "Normal America," then look to Oklahoma City.

Oklahoma City is less than 1 standard deviation from the mean on every single variable. It is exactly the mean for the poverty rate, and almost exactly the mean for educational attainment. Its biggest oddity is housing costs compared to income, which is a bit high. Other than that? If you’re looking for “Normal America” then look to Oklahoma City.


The ShapardResearch Difference

Check out how our market research services have helped our clients.

Our Services

Here's How We Can Help

ShapardResearch is Oklahoma's only market research firm with in-house data collection and recruitment.

Focus Groups

What does your target market really want? Ask them! Focus group research can be an effective tool for manufacturers, service providers, political parties, advertising agencies, attorneys and nonprofit organizations.

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Data Collection

We do not outsource any portion of the market research process. While other pollsters contract out their phoning to call centers in another state, every ShapardResearch survey is carried out from our own call center in OKC.

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Intercept Research

Using touch-screen polling, ShapardResearch takes your poll directly to its market. Known as Intercept research, this approach is unique in its ability to capture the opinions of hard-to-reach audiences.

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Mail Surveys

We use the most cutting-edge survey tools and methods to help our clients reach their goals. The latest isn’t always the greatest, however. Sometimes, for example, there’s nothing like a good, old-fashioned mail survey.

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Online Panels

The internet is a great data collection model, but can be misused by researchers because of a lack of other abilities or resources.  We use them when its appropriate and cost effective.

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Mystery Shops

Research by observation, but perfected. Every single one of our shoppers are handpicked, trained, and supervised by us; no poorly-trained independent contractor found through want-ads.

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Pre-trial Research

Understanding the predispositions and values of the people deciding your case is crucial during every phase of a trial. But it doesn’t have to expense either. How are our mock trials better? Recruitment.

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Advertising Research

Most research firms are ill-equipped to perform advertising research, because brand linkage and ad recall, the two most important, cannot be measured in a focus group. We have a solution.

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Why Choose Us

Here's What Sets Us Apart

ShapardResearch specializes in data collection by using our own call center. Unlike many of our competitors, we do not outsource any of our data collection, allowing us to reduce errors and bias better than other firms, and produce a more reliable data sample. Every interviewer is chosen, trained and supervised by us. And we monitor every step of the research project to ensure that our high standards of accuracy and professionalism are maintained throughout.

Our Research Blog

Notes From the Field

Check out some of our featured posts on "Notes From the Field," our Market Research Blog. Or, you can click below to check out all of our blog posts. Enjoy!

Ready to get in touch?

Contact ShapardResearch