What does your target market really want? Ask them! Focus group research can be an effective tool for manufacturers, service providers, political parties, advertising agencies, attorneys and nonprofit organizations.
We do not outsource any portion of the market research process. While other pollsters contract out their phoning to call centers in another state, every ShapardResearch survey is carried out from our own call center in OKC.Learn More →
Using touch-screen polling, ShapardResearch takes your poll directly to its market. Known as Intercept research, this approach is unique in its ability to capture the opinions of hard-to-reach audiences.Learn More →
We use the most cutting-edge survey tools and methods to help our clients reach their goals. The latest isn’t always the greatest, however. Sometimes, for example, there’s nothing like a good, old-fashioned mail survey.Learn More →
The internet is a great data collection model, but can be misused by researchers because of a lack of other abilities or resources. We use them when its appropriate and cost effective.Learn More →
Research by observation, but perfected. Every single one of our shoppers are handpicked, trained, and supervised by us; no poorly-trained independent contractor found through want-ads.Learn More →
Understanding the predispositions and values of the people deciding your case is crucial during every phase of a trial. But it doesn’t have to expense either. How are our mock trials better? Recruitment.Learn More →
Most research firms are ill-equipped to perform advertising research, because brand linkage and ad recall, the two most important, cannot be measured in a focus group. We have a solution.Learn More →