How well do your employees know your customers?

Bill Shapard Jr., PRC
July 31, 2023

By 'know your customers', we mean: do your employees really know what is IMPORTANT to your customers in the products and services that your company provides AND do they communicate in a way that re-enforces that understanding.Aligning your employees with what your customers want is critical to deepening the relationship with the customer, maximizing sales opportunities, and long term, organic growth within the company.Our process starts with:

  1. Understanding what is important to your customer in the products or services you offer.
  2. Then, asking your employees what they think is important or how our customers would rank what's important.

Then, we present to you, and eventually your employees, how well aligned they are with your customers. We look for training opportunities or gaps in training that might exist,

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Bill Shapard Jr., PRC
Founder & CEO

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