What are best practices for website usability testing?

Many companies, associations or non-profits need to know if their online presence is just as effective as its brick and mortar presence. Who do you think will benefit most from this website and why? Which part of website caught your attention first, and why? List 3 things that you dislike about this website. If you could change one thing on the site, what would be that? Please write your initial impressions about the layout of this page and how would you improve the colors, graphics, photos, text etc. If you had to give the website a rating, from 1 to 10, where 1 was worst and 10 was best, what rating would you give it, and why? Is there any additional information that you would like to see added to this website? Pick at least one confusing thing about the website that you do not understand. Also mention how you think this can be fixed. Does the website tagline make sense to you? Can you find what does this company do from its tagline? Please explain. What aspects of the website design do you think can improve? Who do you think will benefit most from this website and why? What do you think this website is about? List 3 things that you dislike about this website.