Now that the pandemic has waned, in-person focus groups are back!

The COVID-19 pandemic has significantly impacted the way businesses operate, including how they conduct market research. One of the most...

Even Winston Churchill Conducted His Own Focus Groups (or at least he did in the movies!)

Historically, no one knows if leaders like Winston Churchill conducted focus groups with citizens or voters, but we do know that leaders...

ShapardResearch is now paying market research participants in cryptocurrency

Sign up to participate in market research and get paid quicker and more securely in cryptocurrency

ShapardResearch's qualitative research now offers FocusVision

Why is Oklahoma City is the BEST place to conduct market research.

Questions you should ask when selecting a qualitative research firm

Getting the recruitment screener right

ShapardResearch partners to offer Hispanic focused research